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Magnite stock upgraded to Buy, BofA sees 'dominant force' potential By Investing.com
Investing.com· 11 hours agoThe firm's confidence in Magnite has grown based on its potential to become a dominant force in the...
Study: Digital Media Ad Spend Grew 18% in Q1 '24
TV Tech· 5 hours agoNEW YORK—A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and...
Advertising Software Q1 Earnings: AppLovin (NASDAQ:APP) Simply the Best
StockStory via Yahoo Finance· 1 day agoAdvertising Software Q1 Earnings: AppLovin (NASDAQ:APP) Simply the Best Wrapping up Q1 earnings, we...
Here's Why Magnite Stock Is Jumping Today
Motley Fool via Yahoo Finance· 5 hours agoShares of supply-side digital advertising platform Magnite (NASDAQ: MGNI) jumped higher on Friday after a prominent analyst recommended buying the stock....
$1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaPost· 22 hours agoAdvertisers seem to have squandered large amounts of money in the first quarter of 2024. The company’s data-science team analyzed more than 19 billion global open programmatic advertising ...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 2 days agoPubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 2 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Insider Sale: President of Engineering Mukul Kumar Sells 7,000 Shares of PubMatic Inc (PUBM)
GuruFocus.com via Yahoo Finance· 4 days agoPubMatic Inc (NASDAQ:PUBM) is a company that provides a specialized cloud infrastructure platform...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 4 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
ITV transforming the streaming landscape with real-time ad delivery at scale
Loudoun Times-Mirror· 1 day agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed...
