Search results
Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
NBC New York· 3 hours agoAdvertisers are increasingly spending more on retail media networks — the platforms run by companies...
Amazon Ads shows how not to be jealous of your brand’s rivals
Ad Age· 7 days agoAnomaly’s new spot for Amazon Ads presents just that scenario—a marketer who’s excited to launch a campaign for his (fictional) brand Zang, but is totally eviscerated by a ...
The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Digiday· 3 days agoAdditionally, APS has also extended Transparent Ad Marketplace (TAM) to support all streaming TV publishers, streamlined demand and deals. The newly unveiled features for ...
Walmart’s latest product? Its customers
The Economist· 1 day agoThe music wafting through the air on the in-store radio is occasionally interrupted by advertising spots. Anyone strolling around a branch of Walmart, as...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 4 days agoIt will continue to sell ads through Microsoft’s platform, but will also be working with The Trade...
Pitch deck: How Amazon is talking to marketers about Performance+
Digiday· 2 days agoThe tool works by using “first-party signals and machine learning to automate campaign setup,...
Imagine The Amazon Rainforest As A Vast Desert
MediaPost· 2 days agoBrazilian telecommunications company Vivo and its ad agency Africa Creative are out with a campaign called “Amazon Desert Rally,” designed as a stark reminder ...
Cold Blood (2019) Streaming: Watch & Stream Online via Amazon Prime Video & Peacock
COMINGSOON.net via Yahoo News· 1 day agoThe film received mixed reviews from critics and audiences. Here’s how you can watch and stream Cold...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 1 day agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 4 days agoWalmart’s ad segment has been on an upward trajectory as consumer packaged goods brands dump more...