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1. • 

     How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

     Forbes· 5 days ago

     MarTech, the wide range of software tools used in marketing campaigns, will continue to focus on...

2. • When Enough Is Enough: How Marketers Can Determine Stop-Work Criteria

     MediaPost· 1 day ago

     Then they should stop, using separate stop-work criteria for each type of project, judging by Building Resilient Marketing Talent, a study from CMO Quarterly done by Gartner ...

3. • Augmented reality entices brands with endless off-package marketing space

     Marketing Dive· 20 hours ago

     For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these ...

4. • 

     Google acquiring HubSpot would bolster bid to challenge Microsoft

     Reuters· 18 hours ago

     Google parent Alphabet's potential acquisition of HubSpot , a U.S. marketing software maker with a...

5. • 8 Ways to Use AI for Lead Generation: Strategies and Tools

     eWeek· 11 hours ago

     Artificial intelligence (AI) and lead generation are a highly effective combination, as they give businesses unprecedented capabilities to enhance their marketing efforts ...

6. • Salesforce to roll out marketing, e-commerce Einstein Copilots | TechTarget

     SearchSecurity.com· 2 days ago

     Salesforce Einstein Copilot will make deeper inroads into its marketing and e-commerce clouds when features previewed today are released this year. Out today are Einstein ...

7. • Small Business - Shelby County Reporter | Shelby County Reporter

     The Shelby County Reporter· 1 day ago

     Monolith, a leading provider of media production and managed services, today unveiled a comprehensive rebranding and significant expansion of its offerings. After 27 years of steady growth, Monolith is updating its branding to reflect its new vision

8. • 

     What Are the 4 Ps of Marketing?

     Market Watch· 3 days ago

     The 4 Ps of marketing are a framework that explains the key elements a business needs to address customer needs. Neil H. Borden, a Harvard advertising...

9. • Daily Brief: Biscuit fines

     Quartz· 5 hours ago

     The Department of Justice has been probing monopoly allegations against the ticket sellers since a Taylor Swift ticket uproar in late 2022. The electric vehicle maker claimed that Autopilot-enabled ...

10. • How You Can Use Artificial Intelligence to Give Your Company a Competitive Advantage

      Digital Journal· 6 days ago

      When ChatGPT burst onto the scene late in 2022, it heralded a new era for artificial intelligence. It was the first time that generative AI seemed to work as it should. Open AI suddenly became ...