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Google Analytics 4: drawbacks and limitations—is it worth sticking around?
Search Engine Watch· 2 years agoMarketers are searching for alternative analytics platforms to Google Analytics, now more than ever...
10 Google Analytics 4 settings to check before the holiday season
Search Engine Land· 2 years agoThe only way to get a year-over-year comparison of your holiday sales efforts this season vs. the...
12 new Google Analytics 4 ecommerce dimensions and metrics
Search Engine Land· 1 year agoEcommerce advertisers and brands will now be able view which items were added to cart, purchased, clicked, and more. The post 12 new Google Analytics 4 ecommerce dimensions and metrics appeared first on Search Engine Land.
How to enhance your ecommerce branding strategy with Google Trends
Search Engine Watch· 2 years agoSharpen your focus on your customer's needs for a next-level SEO strategy The post How to enhance...
New Google Analytics item-scoped custom dimensions
Search Engine Land· 1 year agoFor standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions....
How to migrate to Google Analytics 4: A step-by-step guide
Search Engine Land· 2 years agoLearn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4. The post How to migrate to Google Analytics 4: A step-by-step guide appeared first on Search Engine Land.
Event tracking in Google Analytics 4: What marketers need to know
Search Engine Land· 1 year agoAn overview of events you can track by default and how to set up custom events in GA4, along with...
GA4 custom report builder adds 33 ecommerce dimensions, metrics
Search Engine Land· 10 months agoYou can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics. The post GA4 custom report builder adds 33 ecommerce dimensions, metrics appeared first on Search Engine Land.
6 Google Analytics 4 alternatives that marketers are switching to
Search Engine Land· 11 months agoFed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts. The post 6 Google Analytics 4 alternatives that marketers are switching to appeared first on Search Engine Land.
BigCommerce partners with Google to let you build an online store using AI
TechRadar via Yahoo News· 10 months agoBigCommerce logo on laptop screen on a desk Popular ecommerce website builder BigCommerce has...
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