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Mark Penn on what clients can learn from Sport Beach
Ad Age· 6 days agoAd Age caught up with Penn at the packed Sport Beach. Asked what he planned to discuss at the Palais on the festival’s first day, Penn said he planned to ...
AI-generated avatars and influencer marketing—what brands and creators need to know
Ad Age· 2 days agoO’Neil Thomas, one of the creators piloting TikTok’s digital avatar feature, told Ad Age he understands why creators might be apprehensive about building ...
Elon Musk Begs Advertisers to Return as Twitter's Revenue Plunges
Futurism via Yahoo Finance· 2 days agoX-formerly-Twitter is in deep trouble — and owner Elon Musk is on his knees, yet again. While the...
New Solo Brands CEO Sets The Stage To Grow Its Flagship Stove And Chubbies Fashion Brand
Forbes· 4 days agoThis past January, Solo Brands appointed a new CEO with experience to lead the company and its...
Analyst reboots Trade Desk stock price target after Netflix deal
TheStreet via Yahoo Finance· 3 days agoJeff Green, the company's founder and chief executive, told analysts last month that "more than 90%...
Inside Elon Musk’s Mission to Win Back Advertisers
New York Times· 2 days agoAs advertising moguls traveled to southern France this week for the Cannes Lions festival — an annual rosé-filled celebration of their industry — the...
CeraVe’s Super Bowl teaser push from Ogilvy PR wins Social and Influencer Grand Prix
Ad Age· 3 days agoThe influencer campaign garnered 15.4 billion impressions before the Super Bowl spot had even aired and drove a 2,200% increase in internet searches for the brand, according to Ogilvy PR. Several ...
IPG Health lays off 5% of US staff, primarily blaming Pfizer loss
Ad Age· 3 days agoThe “reductions occurred across our U.S. agencies” and did not only affect employees who worked on the Pfizer account, IPG Health told Ad Age in a statement ...
Orange’s ‘WoMen’s Football,’ Sydney Opera House’s ‘Play It Safe’ win Film Grand Prix
Ad Age· 1 day agoMyhren said “Play It Safe” was also brilliant, just in a different way. Whereas ‘WoMen’s Football’ was, I think, the best idea on film of the year, this is the best film of the year. “It’s absolutely ...
Gateway - Quartz
Quartz· 4 days agoOnline megastore Temu earned the top position on Meta’s list of advertisers after it spent the most revenue on the platform in 2023. Temu’s parent company, PDD Holdings, doled out nearly $2 ...