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Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
NBC New York· 8 hours agoAdvertisers are increasingly spending more on retail media networks — the platforms run by companies...
The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Digiday· 4 days agoAdditionally, APS has also extended Transparent Ad Marketplace (TAM) to support all streaming TV publishers, streamlined demand and deals. The newly unveiled features for ...
Columbus Metropolitan Library reveals new LEGO display
WBNS-10TV Columbus· 3 hours agoVisitors will see a lake, cabins, woods, a rock climbing wall and all sorts of explorers setting out...
Walmart’s latest product? Its customers
The Economist· 1 day agoThe music wafting through the air on the in-store radio is occasionally interrupted by advertising spots. Anyone strolling around a branch of Walmart, as...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 4 days agoIt will continue to sell ads through Microsoft’s platform, but will also be working with The Trade...
AI Is Coming for Your Search Engine. It’s Google’s Game to Lose.
Barrons.com· 1 hour agoAI-driven search could provide the best opportunity in decades for new players to gain share. The...
As the election nears, Biden pushes a slew of rules on the environment and other priorities
The News-Times· 2 hours agoAs he tries to secure his legacy, President Joe Biden has unleashed a flurry of election year rules...
Pitch deck: How Amazon is talking to marketers about Performance+
Digiday· 3 days agoThe tool works by using “first-party signals and machine learning to automate campaign setup,...
Imagine The Amazon Rainforest As A Vast Desert
MediaPost· 2 days agoBrazilian telecommunications company Vivo and its ad agency Africa Creative are out with a campaign called “Amazon Desert Rally,” designed as a stark reminder ...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 2 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...