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Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech
AdWeek· 17 hours agoWith Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their...
Fact Check: Biden Supposedly Said He Was Vice President 'During the Pandemic.' Here's What We Found
Snopes via Yahoo News· 11 hours agoThose reports were correct. Moreover, Biden's gaffe was recorded on video, and the White House...
Your guide to Google Analytics 4 attribution
Search Engine Land· 3 days agoConversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving...
One of world's rarest whales sighted off California coast
Phys.org· 17 hours agoIn an extraordinary sighting, a critically endangered North Pacific right whale was spotted off the...
Why brands are relying on multi-screen attribution insights
Digiday· 6 days agoBrands need deterministic, multi-screen attribution at scale that matches aggregated and de-identified, first-party data collected from set-top-boxes and streaming devices ...
Diabetes drug benefits heart failure patients in a surprising way
Futurity· 13 hours agoA new study has revealed surprising new insights into how SGLT2 inhibitor drugs, originally...
Fact Check: Yes, Biden Said Every Trucker 'Knows They're Likely Not To Have a Job in the Next 3, 4,...
Snopes via Yahoo News· 4 days agoMultiple news outlets, including USA Today, reported on the quote's context as well as what Biden...
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
Digiday· 1 hour agoNow the two have partnered with cloud-based mobile and location tech firm The People Platform to...
Using A Value-Based Enterprise to Integrate Specialists and Primary Care: Taking Value-Based Care to...
The National Law Review· 16 hours agoMeaningful progress has been made in value-based care, but the documented advances in reducing costs...
There's a genetic link between bird and human vocal organs
Futurity· 11 hours agoNew research has revealed a common genetic link between the larynx (the vocal organ of mammals,...