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5 tips for effective PPC bidding on a budget
Search Engine Land· 12 months agoLooking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips. The post 5 tips...
What is SEM – Search Engine Marketing?
Search Engine Land· 1 year agoSearch marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. The post What is SEM...
Your guide to PPC budget management in Excel
Search Engine Land· 1 year agoMaximizing control over your PPC budget is crucial during downturns. Learn how to create an Excel pacing tracker for managing ad spend better. The post...
Creating better ads in a world with only RSAs
Search Engine Land· 2 years agoFrederick Vallaeys, Co-founder of Optmyzr shows us how to make the most of RSA’s, when it’s our only option. The post Creating better ads in a world with...
4 new rules for PPC ad creative
Search Engine Land· 1 year agoAside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. The post 4 new...
How entity-based strategies can contribute to PPC success
Search Engine Land· 1 month agoWhile the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in...
11 free tools for PPC campaign management
Search Engine Land· 10 months agoThese tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime. The post 11 free tools for PPC...
Top 5 paid search B2B lead gen strategies for 2024
Search Engine Land· 2 months agoB2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and...
How to create, analyze and optimize Dynamic Search Ads
Search Engine Land· 2 years agoLearn how to analyze the performance of Dynamic Search Ads, control ad copy and optimize for quality...
How to handle PPC landing pages for SEO
Search Engine Land· 2 years agoUnoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance. The post How to handle PPC...
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