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Klarna using GenAI to cut marketing costs by $10 million annually
Reuters via AOL· 6 hours agoFintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using...
Klarna says it has cut marketing costs by $10m with GenAI
Verdict via Yahoo Finance· 4 hours agoSwedish buy-now-pay-later company Klarna said on Tuesday (28 May 2024) that using GenAI for...
Klarna Uses Gen AI to Save Millions on Marketing
Sourcing Journal via Yahoo Finance· 6 hours agoKlarna announced Tuesday it expects its use of generative AI for marketing campaigns will save it $10 million on an annual basis. According to the buy...
Klarna's Lean, Mean, AI-Powered Marketing Machine
MediaPost· 16 hours agoThis morning, financial services giant Klarna just released some more sobering news: that it slashed its Q1 marketing budget by 11% without sacrificing any performance thanks ...
Consumer watchdog classifies ‘buy now, pay later’ apps as credit cards - The Boston Globe
The Boston Globe· 6 days agoKlarna, a BNPL provider, called the rule “a significant step forward,” saying it already adheres to...
25% of consumers recently used a buy now, pay later loan, report finds. What to know as they become...
CNBC· 45 minutes agoAmericans owe $17.5 trillion across credit cards, mortgages, auto loans and other forms of debt,...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 6 days agoPubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its...
Affirm, Klarna, and Afterpay’s ‘pay in four’ products will now have credit card-like protections
Fast Company Magazine· 6 days agoBureau will apply some credit card consumer protection rules to buy now, pay later (BNPL) lenders,...
Good News for Shoppers Who Love Buy-Now, Pay-Later Programs
Time Magazine· 4 days agoBNPL—which has multiple variations and is offered by companies like Affirm, Klarna, and...
Energy-Intensive A.I. Companies Are Looking for Innovative Ways to Reduce Their Carbon Footprint
The New York Observer· 6 days agoAt 200 terawatt hours a year, data centers around the world collectively consume more energy than...
