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How Misinformation Spreads? It's Funded By 'The Hellhole of Programmatic Advertising' - Slashdot
Slashdot· 6 days agoJournalist Steven Brill has written a new book called The Death of Truth. "How Social Media and the Internet Gave Snake Oil Salesmen and Demagogues the Weapons They Needed to Destroy Trust and ...
AdLib Media Group and Airtory Partner to Streamline Rich Media and CTV Ad Creation for Agencies and...
PRWeb· 2 days agoThis partnership allows AdLib's clients to convert social media content into dynamic ads, enhancing ad efficiency and performance across multiple formats, including CTV, video ...
WARC: Retail media’s meteoric growth to cool down in ‘25
Marketing Dive via Yahoo Finance· 2 days agoRetail media networks rose to prominence thanks to sponsored search and display placements appearing...
How Future Plans To Elevate Publisher-Provided Ad Tech | AdExchanger
AdExchanger· 4 days agoThe track record of publishers branching out into ad tech is mixed. Future believes its new...
Digital OOH's growth has media agencies make more use of its data and measurement options
Digiday· 2 days agoWith experimentation in digital and immersive displays to live feeds, agencies and clients are able...
'Almost a Slap in the Face': Publishers Vexed by The Trade Desk’s Narrow Premium List
AdWeek· 2 days agoUnsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform ...
NinaData Announces Registration to IAB Europe's Transparency and Consent Framework
Digital Journal· 2 days ago...Continuous page-level analysis of URLs to identify those with the strongest correlation to specific keywords. - Real-Time Semantic Targeting: Deconstructs web page meaning at the word level to enhance performance against display ad inventory based on various factors, including sentiment and...
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger
AdExchanger· 3 days agoAll of these innovations were driven by the supply path optimization trend whereby advertisers work...
Knorex Unveils Refreshed Brand Identity, Reinforcing AI-Driven Digital Marketing Solutions
Morningstar· 2 days agoSUNNYVALE, CA / ACCESSWIRE / June 6, 2024 / Knorex, a leader in advertising management and execution (AMX) technology, proudly announces its refreshed brand identity. This significant update ...
Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger
AdExchanger· 4 days agoOn Monday, the contextual ad platform announced its acquisition of Beachfront, a supply-side...
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