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ITV transforming the streaming landscape with real-time ad delivery at scale
WFRV 5 Green Bay· 5 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
5 Essential Tools For Financial Advertisers In 2024
Benzinga· 3 hours agoNavigating the ever-evolving landscape of financial advertising requires a deft touch and the latest tech-savvy tools. From the razor-sharp precision of...
TiVo Launches TiVo One Cross-Screen Ad Platform
TV Technology via Yahoo News· 7 days agoPrecision Targeting: Enhanced content discovery and engagement allows advertisers to target based on...Advanced Measurement: Track, analyze and optimize...
Snapchat Announces Partnership With Data Management Platform Tealium
Social Media Today· 7 days agoSnapchat has announced a new partnership with data management platform Tealium, which will enable Tealium to provide a simplified process for gathering more data on your Snap campaigns, via ...
Blue state gov signs bill to help doctors evade neighboring state's abortion law: 'Oppressive and...
Fox News via Yahoo News· 5 days agoArizona abortion providers can now operate in California to avoid a nearly century-and-a-half-old...
Microsoft Build 2024: 5 Things To Know About Copilot+ PCs
CRN· 7 days ago“We’re going to have a big refresh moment,” Microsoft VP Mark Linton tells CRN in an interview....
Small Business - Shelby County Reporter | Shelby County Reporter
The Shelby County Reporter· 1 day agoGeoLocation APIs are critical in today's technology-driven world, enabling precise location tracking and services that enhance user experience and operational efficiency. These APIs have evolved significantly, offering more accuracy and integration
Snapchat Adds Lower Funnel Tools for Performance Marketers
AdWeek· 5 days agoSnapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has ...
TiVo One ad platform aims to enhance targeted advertising By Investing.com
Investing.com· 7 days agoTiVo One is designed to offer advertisers advanced tools for forecasting, targeting, and measuring...
LexinFintech (LX) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 4 days agoLexin Card and [Foreign language] are two key products targeting our top-tier customers, aiming to boost the activity of high-quality borrowers on our...
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