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Google, Meta, TikTok & others agree to improve age assurance for alcohol advertising
The Drum· 4 days agoThe agreement aims to strengthen transparency and safety in the online advertising ecosystem in...
These are the adtech trends set to dominate Cannes Lions 2024
The Drum· 2 days agoAs we approach Cannes Lions 2024, the digital advertising space is facing pivotal changes. Here,...
GroupM North America CEO Sharb Farjami On Streaming, Ad Disruption And His Unplanned Path From Rugby...
Deadline via Yahoo Finance· 19 hours agoEXCLUSIVE: At an age when most teenagers are trying to master basic hygiene, Sharb Farjami was...
Survey: Many Consumers Don't Mind AI-Generated Ads
TV Tech· 20 hours agoThe survey from LG Ad Solutions to determine consumer perceptions and preferences towards the use of AI in CTV advertising also found that 49% of...
Study: Local TV Advertising to Grow 5.9% in 2024
TV Tech· 4 days agoDuring the next presidential election in 2028, broadcast TV is expected to see $9.1 billion in ad revenue. Overall, the new Borrell report predicts that...
DDB’s Alicia Case on leading charitable drag pageants for the agency world
Ad Age· 2 days agoAd Age is marking Pride Month 2024 with our Honoring Creative Excellence package, for which we asked members of the LGBTQ...my proudest moments: to build ...
Pinterest launches AI ad format it plans to showcase at Cannes
Ad Age· 2 days agoBackground generation has emerged as a primary duty for generative AI technologies used in advertising settings. In WPP’s Open platform, for example, the holding company has ...
The Ads on Your United Airlines In-Flight Screen Are Getting a Lot More Specific
The Wall Street Journal· 7 days agoThe targeting applies to most passengers who purchased a ticket, but customers can opt out of having...
CNN Readies For The First Presidential Debate Of 2024
Forbes· 1 day agoThe first of two scheduled Presidential debates agreed to by President Joe Biden and former...
Young people may see more than 20 alcohol ads per hour on social media, research finds
Medical Xpress· 7 days agoIt's no secret the alcohol industry flocks to social media to promote its products. In Australia, alcohol companies are responsible for regulating their own advertising behaviors ...