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Kate Higgins on the power of LGBTQ+ representation—and the Subaru ad that changed everything
Ad Age· 5 days agoAd Age is marking Pride Month 2024 with our Honoring Creative Excellence package, for which we asked members of the LGBTQ+ creative community to write about ...
IPG Health lays off 5% of US staff, primarily blaming Pfizer loss
Ad Age· 7 hours agoThe “reductions occurred across our U.S. agencies” and did not only affect employees who worked on the Pfizer account, IPG Health told Ad Age in a statement ...
Volkswagen Group selects Omnicom as global media agency after lengthy review
Automotive News· 6 days agoOmnicom Media Group’s PHD has retained Volkswagen Group’s media account following a lengthy review, Ad Age, an affiliate of Automotive News, has learned ...
Analyst reboots Trade Desk stock price target after Netflix deal
TheStreet via Yahoo Finance· 12 hours agoJeff Green, the company's founder and chief executive, told analysts last month that "more than 90%...
Mark Penn on what clients can learn from Sport Beach
Ad Age· 3 days agoAd Age caught up with Penn at the packed Sport Beach. Asked what he planned to discuss at the Palais on the festival’s first day, Penn said he planned to ...
CeraVe’s Super Bowl teaser push from Ogilvy PR wins Social and Influencer Grand Prix
Ad Age· 8 hours agoThe influencer campaign garnered 15.4 billion impressions before the Super Bowl spot had even aired and drove a 2,200% increase in internet searches for the brand, according to Ogilvy PR. Several ...
Kris Singer on the making of Citi’s ‘The List’
Ad Age· 7 days agoAd Age is marking Pride Month 2024 with our Honoring Creative Excellence package, for which we asked members of the LGBTQ+ creative community to write about ...
New Solo Brands CEO Sets The Stage To Grow Its Flagship Stove And Chubbies Fashion Brand
Forbes· 19 hours agoThis past January, Solo Brands appointed a new CEO with experience to lead the company and its...
Brands Are Beginning to Turn Against AI
Rolling Stone· 4 days agoTo hear it from Apple or Elon Musk, AI is our inevitable future, one that will radically reshape life as we know it whether we like it or not. When...
Gateway - Quartz
Quartz· 19 hours agoOnline megastore Temu earned the top position on Meta’s list of advertisers after it spent the most revenue on the platform in 2023. Temu’s parent company, PDD Holdings, doled out nearly $2 ...
