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Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
Next TV via Yahoo Finance· 6 days agoSeetag. Seedtag, which recently launched its Contextual TV offering for connected-TV advertising,...
AdLib Media Group and Airtory Partner to Streamline Rich Media and CTV Ad Creation for Agencies and...
PRWeb· 4 days agoThis partnership allows AdLib's clients to convert social media content into dynamic ads, enhancing ad efficiency and performance across multiple formats, including CTV, video ...
Revolutionizing CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than...
PRWeb· 3 days agoEnhanced Viewer Attention: GumGum's In-Video units significantly outperform traditional CTV ads in maintaining viewer attention, with a 30% higher attention percentage. Gender-Specific ...
Yahoo To Combine Set-Top Box, CTV Data To Target Campaigns
Next TV via Yahoo News· 4 days agoIn one early campaign for its auto marketplace using combined linear and CTV data, eBay saw a 52%...
WARC: Retail media’s meteoric growth to cool down in ‘25
Marketing Dive via Yahoo Finance· 3 days agoBut mature players in the space have started leveraging their first-party data troves to help brands...
OOH advertising: Political advertising strategies for the 2024 US presidential election
The Drum· 7 days agoIn fact, this year’s political ad spending will be the costliest in US history at over $12bn,...
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 2 days agoLONDON, June 07, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising ...
Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off? | AdExchanger
AdExchanger· 5 days agoTV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety ...
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger
AdExchanger· 5 days agoIt’s been nearly a year since Yahoo DSP launched Backstage, its direct-to-publisher connection....
Small Business - The Brewton Standard | The Brewton Standard
The Brewton Standard· 4 days agoBell Media Announces 2024/25 Original Programming Slate Canada NewsWire TORONTO, June 6, 2024 – 36 new English and French original programs are added to 62 previously announced titles, for a total slate of 98 –– Nearly three quarters of original