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Mekanism’s CEO on future proofing the agency with performance marketing
Marketing Dive via Yahoo Finance· 8 months agoThe need to break down the barrier between brand and performance marketing has changed the shape of...
The new TikTok trend is convincing people not to buy things
Washington Post via Yahoo News· 1 year agoAlyssa Kromelis was scrolling on TikTok in late January, enthralled by the number of people giving...
TikTokers may be getting a more personalized feed as the app tests 'Nearby'
Business Insider via Yahoo Finance· 2 years agoTikTok is only testing its new "Nearby" feed in Southeast Asia.Brendan Gahan The 'Nearby' feed was...
Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
Business Insider via Yahoo News· 4 months agoIn preparation for the Super Bowl, New York City is turning sections of Times Square and Broadway...
An influencer's Bioré ad mentioned a school shooting. Both have apologized.
Washington Post via Yahoo News· 1 year agoA recent ad campaign video for beauty brand Bioré followed the same formula as many popular TikToks:...
X is left with advertisers pushing dubious cryptocurrency and AI 'undressing' apps, users say after...
Business Insider via Yahoo News· 5 months agoAdvertisers have fled X in recent months following a series of controversies surrounding its owner,...
E.l.f. Beauty, NYX Cosmetics, and other personal care brands shell out for Super Bowl ads
Yahoo Finance· 4 months agoBeauty and personal care companies carved out a space at Super Bowl LVIII. E.l.f. Beauty (ELF),...
Reluctant Twitter users, influencers and others are flocking to Meta's new Threads app
Associated Press via Yahoo News· 11 months agoCelebrities, lawmakers, brands and everyday social media users are flocking to Meta's freshly minted...
TikTok's parent has a new app: What to know about Lemon8
Associated Press via Yahoo News· 1 year agoAs lawmakers debate whether to ban TikTok nationwide, its Chinese parent company has introduced a...
X Unlikely to Win Back Advertisers Before Holiday Season
Bloomberg via Yahoo Finance· 9 months ago(Bloomberg) -- Elon Musk picked Linda Yaccarino to be chief executive officer of X, the company...