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$1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaPost· 3 days agoAdvertisers seem to have squandered large amounts of money in the first quarter of 2024. The company’s data-science team analyzed more than 19 billion global open programmatic ...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 4 days agoPubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its...
Advertising Software Q1 Earnings: AppLovin (NASDAQ:APP) Simply the Best
StockStory via Yahoo Finance· 4 days agoPubMatic reported revenues of $66.7 million, up 20.4% year on year, outperforming analysts'...
As Roblox expands its advertising network, child safety concerns are on the horizon
Digiday· 5 days agoRoblox’s foray into advertising is a potential godsend for marketers looking to reach both Gen Z and...
Here's Why Magnite Stock Is Jumping Today
The Motley Fool via AOL· 2 days agoStock Advisor service has more than quadrupled the return of S&P 500 since 2002*. *Stock Advisor returns as of May 13, 2024 Bank of America is an advertising partner of The ...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 4 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
It's becoming impossible for game publishers to avoid the question of advertising inside premium...
Digiday· 7 days agoAs such, it’s not surprising that an EA representative declined to speak further on the matter when...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 6 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads ...
ITV transforming the streaming landscape with real-time ad delivery at scale
FOX 59 Indianapolis· 4 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
... Deal, Ad-Supported Plan Update: Analyst Says 'The Common Theme Here Is Advertising' - Netflix...
Benzinga· 6 days agoAn analyst praises the company's recent updates and landing two National Football League games on...
