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Why Pride Month marketing is quieter this year—and how brands can avoid backlash
Ad Age· 6 days agoIt’s a stark contrast to years past, when brands clamored for press coverage with in-person activations, special merchandise and partnerships, and extensive marketing campaigns ...
How Effective Marketing Propels Small Business Success
Forbes· 1 day agoRunning a small business involves managing various critical aspects simultaneously. Among these, ...
The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships,...
Digiday· 2 days agoTraditionally, the marketing funnel was a linear journey covering awareness, consideration and...
Augmented reality entices brands with endless off-package marketing space
Marketing Dive· 3 days agoFor brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these ...
Council Post: How To Inspire Brand Trust Through Mission-Driven Marketing Experiences
Forbes· 5 days agoTrust creates the substructure of customer loyalty and brand longevity. A brand that earns trust...
Fashion, film and TikTok: Tennis is experiencing a resurgence
CNN Business via Yahoo Finance· 2 hours agoBut the brand’s attraction to tennis “wasn’t something that happened overnight,” said Lander Otegui,...
Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community...
Digiday· 5 days ago“It can be another way to talk about the brand that can really garner attention,” explained Mae Karwowski, CEO and founder of influencer marketing shop ...
E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge
Marketing Dive via Yahoo Finance· 2 days agoThe beauty and cosmetics marketer increased marketing spending to 25% of net sales in fiscal 2024, a...
Social Media Marketing 2024: Ultimate Guide
Market Watch· 5 days agoThis can include large-scale social media marketing campaigns, like Spotify Wrapped, or organic posts that take off, like Wendy’s viral tweets. A...
Digital Brands Group reports decreased net loss in Q1 FY24
Retail Insight Network via Yahoo Finance· 5 days agoLuxury lifestyle brand conglomerate the Digital Brands Group has recorded a net loss of $684,000 in...