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In Ad Tech Wars, Disney Counts on YODA for an Edge
Next TV via Yahoo News· 1 year agoThe Child in Disney Plus's 'The Mandalorian' With YODA in place, The Walt Disney Co.’s advertising-sales operation believes the Force is with it. That’s...
NBCUniversal Advertising Powerhouse Linda Yaccarino Exits to Serve as Twitter CEO
The Wrap via Yahoo News· 1 year agoNBCUniversal chairman of global advertising and partnerships Linda Yaccarino is exiting the media...
Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk
Next TV via Yahoo News· 3 months agoDRAX The Walt Disney Co. Disney Advertising said it has expanded its Disney Real-Time Ad Exchange...
Disney Cuts Streaming Red Ink, Posts Higher Q2 Profits
Next TV via Yahoo News· 1 year agoDisney Plus The Walt Disney Co. reported higher fiscal second-quarter profits as it cut its...
Paramount Exec John Halley Named Interactive Advertising Bureau’s Board Chair
The Wrap via Yahoo News· 4 months agoThe role with IAB was previously occupied by Dotdash Meredith's Alysia Borsa The post Paramount Exec...
Territory Studio Hires Former Netflix Exec; Incredible Film Boards Kids Series; RWI Films & Hansen...
Deadline via Yahoo News· 1 year agoDesign Agency Territory Studio Hires Former Netflix Executive Territory Studio has hired Nancy Lan...
How generative AI could solve the cookie deprecation puzzle in 2024
Marketing Dive via Yahoo Finance· 5 months agoIt finally has begun: On Jan. 4, Google disabled third-party cookies for 1% of Chrome, or...
2022 Was Supposed to Be the Year of the Metaverse. What Went Wrong?
Decrypt Media via Yahoo Finance· 1 year agoBilly Huang runs a metaverse advertising agency. Well, he definitely runs an advertising agency. And...
Snap (SNAP) Q4 2023 Earnings Call Transcript
Motley Fool via Yahoo Finance· 4 months agoImage source: The Motley Fool. Snap (NYSE: SNAP) Q4 2023 Earnings Call Feb 06, 2024, 6:00 p.m. ET Contents: Prepared Remarks Questions and Answers Call...
Linda Yaccarino’s NBCUniversal Exit Leaves Ad Industry in Shock Ahead of Upfronts
The Wrap via Yahoo News· 1 year ago“It ain’t good.” That’s the reaction from one former television executive to advertising powerhouse...