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1. • 

     The key to aligning marketing efforts with company goals — and boosting ROI - Charlotte Business...

     The Business Journals· 9 hours ago

     Objective-based business strategy attempts to resolve the discrepancy between company objectives and...

2. • Combining Brand, Direct-Response Campaigns Drives Higher ROAS On Snapchat: Report

     MediaPost· 24 hours ago

     Which actually drives more sales activity on Snapchat, brand campaigns or direct response (DR) campaigns? A new report issued by the social media

3. • 

     Matthew Perry and the ketamine boom: Expensive, dangerous and very 'en vogue'

     AOL· 2 days ago

     When Los Angeles County medical examiners worked last year to determine how Matthew Perry died, they...

4. • 

     3 common B2B SEO mistakes sabotaging cost per lead

     Search Engine Land· 2 days ago

     But these are obviously not optimized for search. At all. Because that’s not the primary reason this company has these on their site in the first place....

5. • Mindmatrix Enhances its PRM and Partner Marketing Software with BridgeAI

     PRWeb· 6 hours ago

     Additionally, users can utilize BridgeAI's search feature to find the most appropriate marketing and sales materials. The AI considers the specific context provided by the ...

6. • WATCH: Chris Hemsworth teams up with Supercell for Squad Busters game launch - Mobile Marketing...

     MobileMarketing· 18 hours ago

     Mobile gaming company Supercell has launched its first global game in over five years, Squad Busters, with the help of a star-studded lineup. The campaign features celebrities ...

7. • 

     Abercrombie’s blowout comeback isn’t just a harbinger for an early aughts craze—it’s leading the...

     Fortune via Yahoo Finance· 1 day ago

     “We really focused on this young millennial, this young, mid-twenties consumer, and we got the ...

8. • 

     Can Your Skin Care Communicate With Your Brain?

     Allure via Yahoo News· 11 hours ago

     She also suspects we will see growing regulatory activity around claims and marketing since beauty companies must be wary of the line between cosmetic...

9. • Having a robust marketing strategy for your personal brand is crucial in today's competitive job...

     Ladders· 2 days ago

     Having a robust marketing strategy for your personal brand is crucial in today’s competitive job market, especially for job seekers aiming for six-figure salaries. This article ...

10. • Transforming The Proposal Team Into A Growth Engine

      Forbes· 19 hours ago

      The proposal management function is a valuable commercial asset that has a perception problem. Proposal teams are often miscast as a back office administrative role. The reality is, in most ...