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Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront
Next TV via Yahoo Finance· 4 weeks agoNielsen logo on a website. Giant media buyer Publicis is telling network sales executives that it...
Nielsen Reverses Upfront Plans By Holding Back Expected Data
Variety via Yahoo News· 1 year agoNielsen is staying with its tried-and-true national ratings data in this year’s TV upfront — but...
Nielsen Renews Push to Use Amazon ‘Thursday Night Football’ Audience Data in National Ratings...
Variety via Yahoo News· 7 months agoNielsen appears to be trying to move forward with a new audience-measurement technology that many TV...
Nielsen Scores Critical Accreditation Renewal
Motley Fool· 1 year agoFor more crisp and insightful business and economic news, subscribe to The Daily Upside newsletter. It's completely free and we guarantee you'll learn...
TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance
Variety via Yahoo News· 2 months agoThe day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual...
State of the Advanced Ad World According to GroupM’s Mike Fisher
Next TV via Yahoo News· 11 months agoGroupM's Mike Fisher leads off the Advanced Advertising Summit with a keynote on June 21 in Los...
Fox, NBCUniversal, Paramount, TelevisaUnivision & Warner Bros Discovery Put More Pressure On...
Deadline via Yahoo News· 1 year agoMedia ratings consortium OpenAP and and the Video Advertising Bureau, have formed a joint committee...
TV Ratings Undercount 29% of Hispanic Audiences, TelevisaUnivision Ad Sales President Says
The Wrap via Yahoo News· 1 year agoCurrent TV ratings undercount 29% of U.S. Hispanic audiences, according to TelevisaUnivision U.S. ad...
Is TV News Good For You? ‘Nutrition Labels’ Served to Advertisers
Variety via Yahoo News· 1 year agoAnchors and TV-news producers have long looked to Nielsen ratings to measure the success of their...
No one listens to sports talk radio in L.A. Why the people in charge aren't worried
LA Times via Yahoo News· 2 years agoThe New England Patriots have not played a game in two months. The Boston Red Sox are locked out of...