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Google TV's free streaming channels look set to get unskippable ads in the future
TechRadar· 19 hours agoThe ads are coming as part of a brand new advertising network called the Google TV Network, and it'll be coming to a wide range of brands that use
3 PPC KPIs to track and measure success
Search Engine Land· 18 hours agoIt knows that to be profitable, it needs at least a 3:1 return on its ad spend. They optimize the account to try and get a 3:1 return on every single...
How To Make Sure Google's Automation Settings Aren’t Working Against You
Search Engine Journal· 20 hours agoAutomation can be powerful, but it can cause performance and output issues without human supervision. Google Ads is no exception. Despite the truly compelling advances < ...
Google sidesteps jury trial in DoJ antitrust case with $2.3 million check
TechSpot· 2 days agoIn a surprise move, Google has managed to sidestep a jury trial in the DoJ's big antitrust case over its alleged monopoly in online ad tech. The saga began ...
15 Ways To Improve Conversion Rates In Google Ads
Search Engine Journal· 5 days agoAre you tired of pouring money into Google Ads campaigns with poor conversion rates? From refining your keyword selection to crafting compelling ad...
Google faces £13 billion legal claim over advertising tech
Press Association News via AOL· 7 days agoThe case centres around advertising technology, or ad tech, the system that decides which online...
Generative AI’s role in shaping the future of advertising
Search Engine Land· 6 days agoWhile lead-gen advertisers expressed frustration that GML delivered far more solutions for ecommerce...
Google Play Apps with 2 billion installs pose privacy risk — delete these right now
Tom's Guide· 2 days agoGoogle is always trying to keep malicious apps away from theGoogle Play Store, but with the more...
10 Tips On How To Rock A Small PPC Budget
Search Engine Journal· 2 days agoMany advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that...
5 local SEO insights from Google’s API documentation leak
Search Engine Land· 6 days agoIn local search, we have your standard PPC ads, but we also haveGoogle Local Service Ads (LSAs),...
