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Ad Forecaster Raises 2024 Prediction Amid Improving Economic Outlook
The Wall Street Journal· 3 months agoCMO TODAY A major ad forecaster has increased its full-year forecast for U.S. advertising spending...
UTA Signs Model and Creator Emira D’Spain (EXCLUSIVE)
Variety via Yahoo News· 3 months agoGlobal talent, entertainment, sports and advisory company UTA has signed model and creator Emira...
Q&A: Brittany Schaffer, Belmont's new music dean on 'inspiring culture'
The Tennessean via Yahoo News· 1 year agoIncoming dean of Belmont University’s Mike Curb College of Entertainment & Music Business Brittany...
Advertising Slowdown Started in 2002, Will Extend Into 2023
Variety via Yahoo News· 2 years agoA post-pandemic ad-spend boom has already begun to recede. Two of the world’s biggest media-buying...
U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum
The Hollywood Reporter via Yahoo News· 3 months agoThe U.S. advertising market is looking healthier now than in December, media investment company...
Bodying Up to the Magnificent '3 Body Problem,' the Bold David Ellis, the Rediscovered Sublime, the...
Next TV via Yahoo News· 2 months ago3 Body Problem. Each weekend, Next TV writers Daniel Frankel and David Bloom trade text messages...
Cannes Lions: Global Fandoms Are Finally Within Reach — It’s on Every Business to Seize Them
Variety via Yahoo News· 1 year agoAs advertising market Cannes Lions kicks off, NBCUniversal’s managing director and executive VP of...
Media giants signal ad market 'stabilized' after bruising 2022
Yahoo Finance via AOL· 1 year agoThe shaky advertising environment has been a thorn in the side of legacy media giants, with...
Madison Avenue May Make New Push To Create Streaming Shows, Series
Variety via Yahoo News· 2 years agoRunning traditional ads on streaming services like Disney+, Netflix and Amazon can be difficult....
IPG Mediabrands strikes deal with Amazon for ad-supported streaming
Marketing Dive via Yahoo Finance· 6 months agoDive Brief: IPG Mediabrands has signed on as the first major agency holding company to work with...