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Roblox Users Battle Tornadoes and Raise Pets. Will They Watch Ads, Too?
The Wall Street Journal· 2 months agoMEDIA & MARKETING Roblox users are accustomed to seeing games and concerts while roaming the...
Even after cramming its video game with Walmart ads and billboards, Roblox struggles to tap into the...
Fortune via Yahoo Finance· 2 months agoWithin its own universe, metaverse gaming platform Roblox is teeming with life: Its almost 78...
Roblox taps ad-tech firm PubMatic to boost sales of video ads
Reuters via Yahoo News· 2 months agoRoblox began testing video ads towards the end of 2023 as part of its latest efforts to monetize its...
Walmart Launches Roblox Store, Offering New Worst Way To Buy Stuff Online
Kotaku via Yahoo News· 2 months agoWalmart has launched its Roblox store, letting users buy digital items inside the game that are also...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 2 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Roblox is shedding its meta shell to become a budding Wall Street darling
Yahoo Finance via AOL· 7 months agoRoblox's (RBLX) virtual coins are turning into more real-life sales. The online gaming platform,...
Roblox shares slide as metaverse giant reports player spending has slowed
CNN Business via Yahoo Finance· 2 months agoRoblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for...
Video games are turning into streaming TV, putting ads into America’s favorite entertainment form
Fortune via Yahoo Finance· 2 months agoWhether we like it or not, the internet age is fueled by advertisements, and increasingly they are...
Roblox Brand Partnerships Chief Stephanie Latham Talks Ads, Fan Hubs, User Safety and More: ‘The...
Variety via Yahoo News· 1 month agoWith an average of 77.7 million daily active users in the first quarter of 2024, Roblox is an...
DKNY to debut virtual collection on Roblox
Retail Dive via Yahoo Finance· 2 months agoDive Brief: Helping to grow digital apparel and accessories options on Roblox, DKNY has partnered with in-game retailer Dubit to create a collection of...