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IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaPost· 7 hours agoThe IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-based media, which "can ...
Why Cava's bid for brand awareness means prioritizing streaming ads
Digiday· 3 hours agoCava, which went public last June, is only the latest example of that shift, with Orangetheory...
Yet Another Geopath President Steps Down
MediaPost· 1 day agoCEO of WPP's Kinetic Worldwide unit -- included a statement by Mabin, but did not explain why he was leaving now, three years after he succeeded former GeoPath CEO Kym Frank under what some ...
Unlocking the Potential of Multi-Channel Advertising: Amplify Your Impact And Engage Your Target...
NJBIZ· 2 days agoWhen it comes to advertising your business to a specific target audience, on-site display advertising can be a highly effective tool. Display advertising ...
Unbiased measurement: A north star for mobile and app marketers in 2024
The Drum· 1 week agoRan Avrahamy, CMO of AppsFlyer, on why brand and marketing teams must prioritize trust to succeed in...
NBCUniversal Launches Personalized, Hyperlocal Services via ATSC 3.0
TV Technology via Yahoo News· 1 week ago(Image credit: NBCU) The new experience—which automatically launches when viewers tune into a...
Ludacris Set to Perform at Splashy Cannes Lions Event by Influential & Brand Innovators
US Weekly· 2 weeks agoInfluential is an AI-powered technology and is the largest influencer marketing company in the...
Integral Ad Science Holding Corp. (NASDAQ:IAS) Given Average Recommendation of “Moderate Buy” by...
ETF DAILY NEWS· 4 hours agoThree investment analysts have rated the stock with a hold recommendation and nine have issued a buy...
Upfront TV-Streaming Marketplace: Executives Have 'Some' Optimism
MediaPost· 2 weeks agoParticipating upfront video advertising and marketing executives have “some” optimism in the TV and streaming marketplace to come -- ...
Is This AI Stock the Best Buy in the Video Game Industry Right Now?
Motley Fool via Yahoo Finance· 3 days agoThe MAX monetization solution, an in-app bidding technology that runs a real-time competitive...
