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New Starbucks CEO Brian Niccol outlines priorities to end coffee chain's slump
CNBC· 3 days agoNew Starbucks CEO Brian Niccol will focus on improving the chain's U.S. business in his early days...
New Starbucks CEO Brian Niccol lays out priorities for turnaround - Puget Sound Business Journal
The Business Journals· 1 day agoStarbucks CEO Brian Niccol had his first day on the job Monday — and yes, he was in the company's...
4 changes coming to Starbucks under new CEO: Comfy seating, community spaces and more
Good Morning America via Yahoo News· 22 hours agoFor new Starbucks CEO Brian Niccol, the future of the popular coffee chain is rooted in concepts...
Brian Niccol Starts as Starbucks' New CEO Today—What He Needs To Fix ASAP
Investopedia via Yahoo Finance· 4 days agoStarbucks officially has a new CEO, with Brian Niccol taking over the top job Monday. Here are...
Starbucks CEO Brian Niccol has a new plan to save the coffee chain
Quartz· 3 days agoBrian Niccol, the new CEO of Starbucks, is ready to steer the company back to its roots. A...
New Starbucks CEO Brian Niccol promises to ‘refocus’ brand back to a ‘welcoming coffeehouse’
Nation's Restaurant News· 3 days agoAs new Starbucks CEO Brian Niccol begins his first week at the Seattle-based coffee chain, he laid...
Six issues Brian Niccol will have to fix at Starbucks as he takes over as CEO
CNBC· 4 days agoStarbucks tapped Niccol in August to take over from Laxman Narasimhan, who held the position since...
Starbucks CEO Brian Niccol refocuses the company on its core business as he starts first week
Yahoo Finance· 3 days agoStarbucks' (SBUX) new CEO, Brian Niccol, is brewing up a new chapter for the coffee chain as it...
Brian Niccol lays out his early vision for Starbucks
Restaurant Business· 4 days agoBrian Niccol wants to improve operations and marketing in his early days as the Starbucks CEO. Brian Niccol laid out ...
Brian Niccol was hired to transform Starbucks. Is that possible?
Restaurant Dive via Yahoo Finance· 4 days agoNiccol must contend with the coffee chain’s growing brand identity and consumer perception problems,...