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    • What is True Cost to Own (TCO)?

      Edmunds Inside Line· 3 days ago

      Edmunds developed True Cost to Own (TCO) to help car shoppers estimate the total five-year cost of buying and owning a vehicle. The tool makes it easy for shoppers to < ...

    • A Visual Attention Study That Went Terribly Right

      MediaPost· 2 days ago

      How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where ...