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NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 3 days agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers ...
75-foot freeway sign looks like digital billboard
East Valley Tribune (Mesa, Ariz.) via Yahoo News· 2 days agoMay 2—The developer of a partially built mixed-use commercial center at Power Road and the San Tan Loop 202 freeway wants approval of a 75-foot freeway landmark that appears to be more of a ...
Revolutionizing Retail With Seamless Omnichannel Shopping
Forbes· 3 days agoThe retail landscape is evolving beyond bricks versus clicks, demanding a unified and complementary...
Criteo S.A. (NASDAQ:CRTO) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 2 days agoCriteo S.A. (NASDAQ:CRTO) Q1 2024 Earnings Call Transcript May 2, 2024 Criteo S.A. misses on...
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive via Yahoo Finance· 5 days agoA key part of the company... TV (CTV) stands to be a more aboveboard model than digital, which is...
Google antitrust case in judge’s hands as landmark trial comes to close
Courthouse News Service· 1 day agoThe landmark antitrust trial over whether Google holds an illegal monopoly over internet search and...
These are the 10 biggest retail media network updates of 2024 so far
InternetRetailer.com· 4 days agoRetail media networks have become one of the hottest topics in retail in 2024. In addition,...
Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
MediaPost· 5 days agoThe change has mostly been influenced by an increase in Shopping ad CPCs for standard advertising and Performance Max (PMax). Data from the Digital Ads ...
The best rebrands of the 2010s, chosen by experts
Creative Bloq via Yahoo News· 5 days ago“Also, one doesn't have to be a brand expert to know that while donuts taste good, the health guilt associated with eating them has increased, especially...
Lamar Advertising Co (LAMR) Reports Q1 Earnings: A Detailed Anal
Guru Focus· 3 days agoRevenue: Reported $498.2 million, up 5.7% year-over-year, surpassing estimates of $490.85 million.Net Income: Achieved $78.5 million, slightly below the estima
