Search results
Peoria Journal Star
Peoria Journal Star· 3 days agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii) online ...
New York Times Gains 210,000 Digital Subscribers
The Wall Street Journal· 4 days agoThe New York Times grew its digital-subscriber base by 210,000 to 9.91 million in the first quarter, but posted lower advertising revenue. + The news...
Google Ads Rival Sets Up As It Awaits Earnings
Investor's Business Daily· 1 week agoThe digital advertising company's sales have consistently grown despite steep competition from some heavy hitters. Trade Desk's platform allows
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 2 weeks ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Is Perplexity AI Risking Too Much With Ads?
CMSWire· 6 days agoPerplexity.ai is introducing ads to its results — the first advertising deployment among generative AI solutions. Perplexity has been prominently...
Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
MediaPost· 2 weeks agoThe change has mostly been influenced by an increase in Shopping ad CPCs for standard advertising and Performance Max (PMax). Data from the Digital ...
Google: DOJ 'Made Up Markets' as Excuse for Antitrust Suit
PYMNTS.com· 2 weeks agoAccording to a Saturday (April 27) report by Bloomberg News, Google alleges that the department...
How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 1 week agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
Council Post: AI Utilization In The Media And Entertainment World
Forbes· 5 days agoIt's widely acknowledged that artificial intelligence (AI) is transforming the advertising business...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 2 weeks ago“The measurement partners are incredibly important for us to make sure that we are proving the value...