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Unlocking the Potential of Multi-Channel Advertising: Amplify Your Impact And Engage Your Target...
NJBIZ· 2 days agoWhen it comes to advertising your business to a specific target audience, on-site display advertising can be a highly effective tool.
YouTube adverts far less valuable than traditional TV, broadcasters claim
The Telegraph via Yahoo Finance· 5 hours agoYouTube adverts are far less valuable than traditional TV, broadcasters have claimed, as they battle...
Argus Leader
The Argus Leader· 5 days agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii) online ...
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 4 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Saks Launches Retail Media Network Targeting Luxury Shoppers
PYMNTS.com· 16 hours agoSaks is now offering digital advertising to connect brands with luxury shoppers on Saks.com with...
Greenleaf Trust Acquires 878 Shares of Lamar Advertising (NASDAQ:LAMR)
ETF DAILY NEWS· 1 day agoGreenleaf Trust lifted its holdings in shares of Lamar Advertising (NASDAQ:LAMR – Free Report) by...
Ads on .gov.uk websites raise eyebrows over privacy
The Register· 2 hours agoExclusive At least 18 public-sector websites in the UK and US send visitor data in some form to various web advertising brokers – including an ad-tech...
Do Modern Digital Displays Work Better than Old School Signs?
TechBullion· 1 day agoWith display tech progressing, many businesses wonder if swapping static metal sign for business for trendy digital boards brings any rewards.
‘Shogun’ Finale Recap: Mask Off
New York Times· 1 day agoLord Toranaga’s true plan is finally revealed. Take a look at any of FX’s promotional material for “Shogun,” and one image will stare back: Lord Toranaga...
Moody's signs cornerstone deal at MetLife Stadium
Sports Business Journal· 1 day agoCredit-rating agency Moody’s has signed on as a cornerstone sponsor at MetLife Stadium. Under the deal, Moody’s gets branding on one of the four stadium...