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Council Post: AI Utilization In The Media And Entertainment World
Forbes· 10 hours agoIt's widely acknowledged that artificial intelligence (AI) is transforming the advertising business...
El Paso Times
El Paso Times· 2 weeks agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper ...
Adwerx Launches Digital Out-of-Home Advertising Solution for Real Estate and Mortgage
PRWeb· 2 weeks agoFirst-of-its-kind offering enables advertisers to reach beyond personal screens and engage potential customers in the physical world. DURHAM, N.C., April ...
Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 2 weeks agoProgrammatic advertising is in the spotlight today, and rightly so. It offers a revolutionary way to...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 5 days agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage ...
IAS'S ANNUAL MEDIA QUALITY REPORT FINDS OVERALL GLOBAL BRAND RISK REMAINS STABLE, BUT NEW CHALLENGES...
WFRV 5 Green Bay· 3 hours agoThe annual report analyzes over 280 billion digital interactions daily from across the globe to provide both advertisers and publishers with benchmarks ...
The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 2 weeks agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Transparency Vs. AI: What You Need To Examine For Your Campaign
MediaPost· 2 weeks agoGoogle launched Performance Max, its AI ads optimization platform, back in November of 2021. Since that time, the world has advanced exponentially in terms of the opportunities to use AI in ...
These are the 10 biggest retail media network updates of 2024 so far
InternetRetailer.com· 6 days agoRetail media networks have become one of the hottest topics in retail in 2024. In addition,...
Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 2 weeks agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place ...