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    • Competing Against Brands & Nouns Of The Same Name

      Search Engine Journal· 2 days ago

      Establishing and building a brand has always been both a challenge and an investment, even before the days of the internet. One thing the internet has done, however, is make the world a lot ...

    • Should You Include FAQs On Product Or Category Pages?

      Search Engine Journal· 3 days ago

      Yes, there is absolutely a role for product Q&A, and for FAQs on collections or categories. The first place we look for questions are live chat transcripts and customer service emails – and then we go to the web.