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    • LinkedIn advertising: A comprehensive guide

      LinkedIn advertising: A comprehensive guide

      Search Engine Land· 3 days ago

      This approach showcases the company’s diverse offerings to cater to B2B audiences’ specific needs and interests. ...without leaving LinkedIn. This is...

    • Mining The Customer ‘Question-Answer’ Sequence

      Forbes· 23 hours ago

      It informs and fuels virtually every marketing communications and sales action. It often defines the digital customer experience, which in some sectors, is now over 80 percent of the customer journey.

    • Clover Food Lab emerging from bankruptcy process

      Clover Food Lab emerging from bankruptcy process

      Nation's Restaurant News· 1 day ago

      Clover Food Lab is emerging from Chapter 11 bankruptcy protection this week, shutting down two locations and a warehouse and moving ahead on a base of 13...

    • The New Most Dreaded Word at Work: ‘Hey’

      The New Most Dreaded Word at Work: ‘Hey’

      The Wall Street Journal· 1 day ago

      Then there are sprayers—those who email, call and instant message all at once. “There doesn’t seem to be any clear etiquette about how to converse...