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Airbnb launches new global marketing strategy as ad engagement falls flat
Reuters· 1 day agoThe company's television ads were over 200% more effective in driving consumer engagement before the...
The most "Instagrammable" waterfalls in the world? Social media tells you where to go!
Digital Camera World via Yahoo News· 11 hours agoAccording to the tourism company, Niagara Falls “Has been named the most Instagrammable waterfall in...
Council Post: Marketing For Early-Stage Companies: Alignment With Sales Is Critical To Success
Forbes· 7 days agoSales and marketing are two sides of the same coin, at least they should be. This could not be more...
The Zacks Analyst Blog Highlights Pinterest, Veeva Systems, Twilio, Toast and Snap
Zacks via Yahoo Finance· 17 hours agoOrdering & Toast TakeOut, First-Party Delivery, POS integration for restaurants using third-party...
Former Hallmark Manager Alleges Firing Falsely Tied to Profane Word Use - MyNewsLA.com
My News LA· 3 hours agoHallmark Marketing Co. is being sued by a former manager who alleges his use of a profane word...
Will Today’s Chief Marketers Be Future CEOs?
The Conference Board· 3 hours agoToday’s chief marketers, who go by many different titles (chief growth officer, chief digital officer, etc.), are analysts, technologists, and...
Hudson’s Bay, again a unified retailer, announces layoffs in organizational ‘re-alignment’
Retail Dive via Yahoo Finance· 15 hours agoFor that year or so, the online business had operated as “The Bay,” responsible not just for digital...
Council Post: 9 Factors That Influence A B2B Marketing Strategy
Forbes· 2 days agoMany SaaS product owners are often confused with strategizing for a SaaS product's growth and...
How to overcome the top 3 objections to YouTube video ads
Search Engine Land· 15 hours agoVideo campaigns don’t exist in a vacuum. If you look carefully, you can see their impact across all...
Center Theatre Group Unveils 2024 CTG Leadership Circle Cohort
Broadway World· 14 hours agoThe CTG Leadership Circle was developed to uplift, celebrate, and support exceptional early- and mid-career staff members in the company.