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    • Cost Per Lead Increased For 19 Of 23 Industries

      MediaPost· 1 day ago

      The cost per lead (CPL) from search ads rose 25% on average -- $66.69 in 19 of 23 industries -- with an average increase of about 25%, according to LocaliQ, which reported the average CPL in ...

    • Google Ads Performance Max For Marketplaces

      Google Ads Performance Max For Marketplaces

      Search Engine Roundtable· 7 days ago

      Google Ads has launched Performance Max for Marketplaces. This is designed to help you sell your goods or services on specific marketplaces using...

    • False: Google Auditing 25% Of Google Ads

      False: Google Auditing 25% Of Google Ads

      Search Engine Roundtable· 7 days ago

      The Google Ads Liaison, Ginny Marvin, said the rumors of Google auditing 25% of Google Ads accounts are false. In January, we announced that we are...