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Google expands Performance Max to online marketplaces
Search Engine Land· 1 day agoGoogle expanded Performance Max to help merchants drive sales directly through online marketplaces,...
Google Ads will pause low-activity keywords starting in June
Search Engine Land· 4 days agoGoogle Ads will automatically pause low-activity keywords, starting in June, according to an email...
Jason McDonald Consulting Announces New Summer Course in Social Media Marketing, SEO, & Google Ads
Digital Journal· 4 days agoPRESS RELEASE Published April 30, 2024 24-7 Press Release The course has been taught via Stanford Continuing Studies in January, and will be re-taught in June. The ten week course explains the ...
Google Ads To Automatically Pause Low-Activity Keywords
Search Engine Journal· 4 days agoGoogle is emailing advertisers to notify them it will soon begin automatically pausing low-activity keywords. According to the email, positive keywords in search ad campaigns will be considered ...
Jason McDonald Consulting Announces New Summer Course in Social Media Marketing, SEO, & Google Ad
Digital Journal· 3 days agoPRESS RELEASE Published May 1, 2024 24-7 Press Release Stanford Continuing Studies in January, and will be re-taught in June. The ten week course explains the fundamentals of digital marketing ...
[PPC] Automation & AI: What Humans Should Be Doing For Success
Search Engine Journal· 3 days agoBelieve it or not, PPC automation was around long before the days of ChatGPT. Staying tried and true...
What Tulsi Gabbard’s journey says about Democrats’ fringe voter problem
Semafor via Yahoo News· 1 day agoThe Scene The first time Donald Trump captured the Republican presidential nomination, Tulsi Gabbard...
Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
MediaPost· 5 days agoThe cost per click (CPC) on Google ads continues to rise -- up 13% year-on-year in the first quarter of 2024 compared with 9% YoY in Q4 2023. The change has mostly been influenced by an increase ...
Google Chrome IP Masking & Search Ads
Search Engine Roundtable· 5 days agoA week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and...
Google bans advertisers from promoting deepfake porn services
The Verge· 19 hours agoGoogle has had a longstanding ban on sexually explicit ads — but until now, the company hasn’t banned advertisers from promoting services that people can use to make deepfake porn and other ...
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