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The advertising playbook is like theatre. But health brands had to ditch the script
The Drum· 6 days agoA pitch is really a production, a campaign is actually like directing a show, and brand loyalty –...
After years of caution, pharma advertisers are embracing influencer marketing
Digiday· 5 days agoA campaign launched by Digitas Health in March to promote Descovy, a brand of HIV-preventing...
Biden's record-high Obamacare sign-ups tainted by the ACA 'plan-switching' scheme
BenefitsPRO· 6 hours agoFighting the problem presents tension for the administration: how to thwart the bad actors without...
Earnings call: Lee Enterprises leans into digital transition with robust Q2 results By Investing.com
Investing.com· 1 day agoLee Enterprises (LEE) has reported strong second-quarter results, highlighting a successful ongoing...
Two agencies oversee food inspection in the US, but who regulates what? It's complicated.
Stacker via AOL· 1 day agoFoodReady compared the USDA and FDA's food safety inspection budgets and explored why two agencies...
The End of an Era? FDA Finalizes LDT Rule But Grandfathers Many Existing LDTs | JD Supra
JD Supra· 13 hours agoOn May 6, 2024, the Food and Drug Administration (FDA) published its final rule for laboratory developed tests (LDTs). The final rule cemented the agency’s forecasted decision ...
Target treks off the beaten path amid sales slump—by selling its own-brand products at other...
Fortune via Yahoo Finance· 23 hours agoThe Minnesota-based retailer is expanding its partnership with Canadian department store Hudson’s...
Terry Rowinski Appointed President Of Hearst's CDS Global
MediaPost· 6 days agoRowinski is joining CDS from Integrated Merchandising Solutions, a retail marketing and merchandising agency, where he has served as chief operating officer ...
Final Rules Overturn Trump Era Health Benefit Rules | JD Supra
JD Supra· 2 days agoThe Biden administration has issued two sets of final regulations that overturn rules adopted during the Trump administration pertaining to association health plans and short-term ...
BioNTech Se (BNTX) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 1 day agoStarting in 2025 and continuing into the following years, we expect to enter a period rich with pivotal data that, if positive, could support regulatory...