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    • What Are the 4 Ps of Marketing?

      What Are the 4 Ps of Marketing?

      Market Watch· 1 day ago

      The 4 Ps of marketing are a framework that explains the key elements a business needs to address customer needs. Neil H. Borden, a Harvard advertising...

    • Gary Vaynerchuk on the 'TikTokification' of social media

      Ad Age· 5 days ago

      You brought up “relevance” during your Spotify presentation, too—more specifically, the idea that brands will say “authenticity” when they actually mean “relevance.” Brands can’t be authentic ...

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