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    • Microsoft Advertising launches chat API to monetize AI chat

      Search Engine Land· 1 year ago

      Microsoft's AI-powered Bing launched in February and already has over half a billion chats and over 100 million daily active users. The post Microsoft Advertising launches chat API to monetize AI chat appeared first on Search Engine Land.

    • Microsoft Advertising is updating its Cross-Device attribution model

      Search Engine Land· 11 months ago

      The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said. The post Microsoft Advertising is updating its Cross-Device attribution model appeared first on Search Engine Land.

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