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Google’s Privacy Sandbox initiative could depress competition
Cornell News Service· 4 days agoGoogle is once again delaying its timeline for killing off third-party tracking cookies.
Grindr shared the HIV status of users with ad firms, lawyers say
Business Insider via Yahoo News· 5 days agoIt added that the data was shared with advertising companies Localytics and Apptimize, which the law...
How supermarket shoppers became part of a £2bn goldrush
The Telegraph via Yahoo Finance· 16 hours agoIn the final weeks of the year, social media becomes awash with posts from Spotify subscribers...
YouTube adverts far less valuable than traditional TV, broadcasters claim
The Telegraph via Yahoo Finance· 4 days agoYouTube adverts are far less valuable than traditional TV, broadcasters have claimed, as they battle...
US mandates new airline refund rules, fee disclosures
Reuters· 3 days agoThe U.S. Transportation Department finalized new rules Wednesday requiring upfront disclosure of...
Saks seeks to carve out luxury niche in retail media with network launch
Marketing Dive via Yahoo Finance· 3 days agoThe Saks Media Networks draws on the online retailer’s first-party shopper data and insights from...
The Daily Briefing: TikTok stands firm, Google’s AI update, and Snap shares soar
The Drum· 2 days ago"ByteDance doesn’t have any plans to sell TikTok,” the company declared on its official Toutiao...
Saks Launches Retail Media Network Targeting Luxury Shoppers
PYMNTS.com· 4 days agoSaks is now offering digital advertising to connect brands with luxury shoppers on Saks.com with...
Do Modern Digital Displays Work Better than Old School Signs?
TechBullion· 5 days agoWith display tech progressing, many businesses wonder if swapping static metal sign for business for trendy digital boards brings any rewards.
Adwerx Launches Digital Out-of-Home Advertising Solution for Real Estate and Mortgage
PRWeb· 3 days agoSeamlessly integrated into Adwerx's platform, this cutting-edge solution marks the first time an ad platform focused on the Real Estate and Mortgage industries has offered automated DOOH capabilities ...