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The Drum
The Drum· 3 hours agoHere, members of IAB UK’s Gaming Group explain why marketers should hold gaming in the same regard as other marketing channels. In just a few short decades, gaming has transformed ...
TikTok artists and advertisers to stay with app until ‘door slams shut’ - BusinessWorld Online
BusinessWorld· 16 minutes agoBAN or no ban, TikTok’s partners in the music and advertising world plan to stick with the massively popular short-form video platform until the bitter end, seven industry ...
Decoding The Interpublic Group of Companies Inc (IPG): A Strateg
Guru Focus· 4 hours agoAs a global leader in advertising and marketing services, IPG reported revenues before billable expenses at $2,182.9 million for the first quarter of 2024 ...
Ongoing Alaska Marine Highway woes are such that marketing to Lower 48 tourists is being scaled back...
Juneau Empire· 2 days ago“Because of our reliability with the fleet we have consciously pulled back our advertising in the...
Tesla Layoffs Hit Marketing Team, Retracts Advertising Push By Benzinga
Investing.com· 3 days agoTesla Layoffs Hit Marketing Team, Retracts Advertising Push
Google 'Cookie' Phaseout Delayed Again. Trade Desk Rises.
Investor's Business Daily· 13 hours agoDesk's automated platform enables brands and ad agencies to buy online and mobile ads in real time,...
Carlsbad Marketing Agency Your Partner in Success
TechBullion· 19 hours agoCarlsbad Marketing Agency isn’t just any marketing agency in Carlsbad; it’s a dynamic force driving business success. Innovated on the principles of...
Council Post: The Changing Landscape Of E-Tail: Rethinking E-Commerce Strategy For 2024
Forbes· 1 day agoOnline retail shopping currently accounts for 20% of the world’s retail sales. Many small-to-midsize...
Saks seeks to carve out luxury niche in retail media with network launch
Marketing Dive via Yahoo Finance· 23 hours agoMarketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive...
Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 1 day agoProgrammatic advertising is in the spotlight today, and rightly so. It offers a revolutionary way to...