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Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024
Search Engine Journal· 3 hours agoCovering Connected TV (CTV), social video, and online video (OLV), the report says overall spending...
Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend...
CBS 47 Fresno· 3 hours agoTotal digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in ...
FTC Continues to Focus on Ad Agency Liability
The National Law Review· 2 weeks agoThe Federal Trade Commission and state attorney general have been evaluating advertising agency liability for deceptive marketing ...
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
Digiday· 11 hours agoFor the second year in a row, YouTube came out on top as the ad-supported streaming platform that received the largest portion of marketers’ ad placements ...
Council Post: Programmatic Ads And The Death Of Cookies: What Marketers Need To Know
Forbes· 1 week agoConcerns over user privacy and data protection in regard to online tracking practices have led...
Revolutionizing Digital Marketing: GDC Unveils Its AI Advertising Solutions By Investing.com
Investing.com· 2 weeks agoRevolutionizing Digital Marketing: GDC Unveils Its AI Advertising Solutions
Google 'Cookie' Phaseout Delayed Again. Trade Desk Rises.
Investor's Business Daily· 19 hours agoDue April 25 Further, Trade Desk's automated platform enables brands and ad agencies to buy online ...
Advertising restrictions can have harmful effects on women’s health. Here’s what one company is...
CNN Business via AOL· 2 weeks agoThat type of information is already lacking in the doctor’s office, and then they can’t get it ...
Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 1 day agoProgrammatic advertising is in the spotlight today, and rightly so. It offers a revolutionary way to...
Brakes Let You Drive Fast: Lawyers' Expanded Role In Advertising
MediaPost· 2 weeks agoAdvertisers and agencies don’t expect attorneys to draft creative or spearhead a marketing strategy. “Advertising law” describes the ...
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