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FTC Announces Proposed Settlement Agreements with Two Digital Health Companies for Disclosing...
JD Supra· 2 days agoThe complaints focus on the companies’ disclosure of consumers’ health information to advertising platforms without the consumers’ consent, as well as Cerebral’s alleged failure ...
Interview: Specsavers on 'attention-based' brand activations, influencer innovations & a social...
MobileMarketing· 1 day agoThe campaign, which involved a branded van positioned atop a rising bollard, accompanied by a strategically placed warning sign near the “accident”, was developed by the retailer’s internal ...
How to overcome the top 3 objections to YouTube video ads
Search Engine Land· 1 day agoMany companies in the video production space have them availableonline. Storykit, a video creation...
After years of caution, pharma advertisers are embracing influencer marketing
Digiday· 16 hours agoMae Karwowski, founder of influencer agency Obviously, told Digiday that 10...
Marin Software Inc (MRIN) Q1 2024 Earnings Call Transcript Highl
Guru Focus· 2 days agoRelease Date: May 02, 2024For the complete transcript of the earnings call, please refer to the full earnings call transcript. Positive Points Marin Software In
2 Digital Ad Tech Stocks to Buy Hand Over Fist in April
Motley Fool via Yahoo Finance· 5 days agoAlphabet's Google advertising revenues increased by 13% over the same span, with particularly strong...
Revolutionizing Retail With Seamless Omnichannel Shopping
Forbes· 2 days agoThe retail landscape is evolving beyond bricks versus clicks, demanding a unified and complementary...
Team Internet Group PLC Announces Completion of Acquisition of Shinez I.O. Ltd
Digital Journal· 5 days agoThe Company is a leading global internet solutions company that operates in two highly attractive markets: high-growth digital advertising (Online ...
Growth Depends On Marketing To Multicultural Audiences
Forbes· 3 days agoWhile the federal government may be primed to force its sale or ban it outright, TikTok isn’t dead...
The $21 billion influencer industry has an ad fraud problem
Business Insider· 3 days agoInfluencer marketing is booming, and brands spend billions to promote products with a personal...