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    • PPC is a tough game – you have to accept it

      PPC is a tough game – you have to accept it

      Search Engine Land· 1 year ago

      Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance. The post PPC is a...

    • What is SEM – Search Engine Marketing?

      What is SEM – Search Engine Marketing?

      Search Engine Land· 1 year ago

      Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. The post What is SEM...

    • How to implement a full-funnel PPC marketing strategy

      Search Engine Land· 3 weeks ago

      A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing ...