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How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 3 days agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 7 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
How to embrace AI-powered programmatic: ‘Step away from the hype’
The Drum· 6 days agoAlthough AI is set to power up 95% of programmatic advertising in Europe by the end of 2024,...
Screenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic ...
PRWeb· 5 days agoScreenverse's suite of services is tailored to meet the evolving needs of DOOH media owners, offering end-to-end support in programmatic advertising monetization and management ...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 3 days agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers to take all their ...
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 6 days agoE-Planning Takes Steps to Ensure Transparency in Programmatic Advertising with Integration of Pixalate's MRT PR Newswire MIAMI, Florida, April 30, 2024 MIAMI, Florida, April ...
Is The Deal Between Roku and The Trade Desk a Game Changer?
Motley Fool via Yahoo Finance· 3 days agoNow, streaming platform Roku (NASDAQ: ROKU) and programmatic advertising leader The Trade Desk...
Lamar Advertising Co (LAMR) Q1 2024 Earnings Call Transcript Highlights: Robust Growth and ...
GuruFocus.com via Yahoo Finance· 3 days agoDiscover how Lamar Advertising Co (LAMR) achieved significant revenue and EBITDA growth, with insights into future financial strategies and market adaptations.
AdTheorent Reports Q1 2024 Earnings: Revenue Surpasses Estimates Amidst Net Loss Widening
GuruFocus.com via Yahoo Finance· 2 days agoThe company, a leader in machine learning and programmatic advertising, reported a revenue of $34.9 million, marking a 6.7% increase year-over-year and slightly above the ...
Lamar Advertising Company (NASDAQ:LAMR) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 2 days agoLamar Advertising Company (NASDAQ:LAMR) Q1 2024 Earnings Call Transcript May 2, 2024 Lamar ...