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How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 3 days agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
How to embrace AI-powered programmatic: ‘Step away from the hype’
The Drum· 5 days agoAlthough AI is set to power up 95% of programmatic advertising in Europe by the end of 2024,...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 6 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Screenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic ...
PRWeb· 5 days agoScreenverse's suite of services is tailored to meet the evolving needs of DOOH media owners, offering end-to-end support in programmatic advertising monetization and management ...
Viant Technology Inc (DSP) Q1 2024 Earnings: Aligns with EPS Projections Amid Revenue Growth
GuruFocus.com via Yahoo Finance· 5 days agoAbout Viant Technology Inc Viant Technology Inc is a pioneer in advertising technology, facilitating...
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 5 days agoE-Planning Takes Steps to Ensure Transparency in Programmatic Advertising with Integration of Pixalate's MRT PR Newswire MIAMI, Florida, April 30, 2024 MIAMI, Florida, April ...
AdTheorent Reports Q1 2024 Earnings: Revenue Surpasses Estimates
Guru Focus· 1 day agoThe company, a leader in machine learning and programmatic advertising, reported a revenue of $34.9 million, marking a 6.7% increase year-over-year and slightly above the ...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 3 days agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers to take all their ...
Is The Deal Between Roku and The Trade Desk a Game Changer?
Motley Fool via Yahoo Finance· 3 days agoNow, streaming platform Roku (NASDAQ: ROKU) and programmatic advertising leader The Trade Desk...
Lamar Advertising Co (LAMR) Q1 2024 Earnings Call Transcript Highlights: Robust Growth and ...
GuruFocus.com via Yahoo Finance· 2 days agoDiscover how Lamar Advertising Co (LAMR) achieved significant revenue and EBITDA growth, with insights into future financial strategies and market adaptations.
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