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Council Post: Programmatic Ads And The Death Of Cookies: What Marketers Need To Know
Forbes· 4 days agoThis shift is a major concern for marketers, as 3P cookies have been essential for tracking user...
Media Briefing: Q1 is done and publishers' ad revenue is doing 'fine'
Digiday· 1 day agoWhile programmatic CPMs on average trended up as the first three months of the year progressed, the...
Problematic Programmatic: 2023 Was Slow, But Recovery Is On The Way, Study Says
MediaPost· 3 days agoPublishers are headed for a good year in programmatic advertising – at least those with tech stacks able to handle it, judging by 2024 Publishing Trends: Global Programmatic ...
Short Interest in Direct Digital Holdings, Inc. (NASDAQ:DRCT) Rises By 17.5%
ETF DAILY NEWS· 3 days agoDirect Digital Holdings, Inc. (NASDAQ:DRCT – Get Free Report) saw a large growth in short interest...
...2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites: 18% of...
Morningstar· 7 days agoLONDON, April 12, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising< ...
How to set and manage PPC expectations for teams and stakeholders
Search Engine Land· 4 hours agoHere are some ways to set and manage expectations for PPC clients and agency teams. Outline...
Libsyn Partners with the Toronto Star for Exclusive Advertising Deal
Digital Journal· 21 hours ago("Libsyn"), the leading all-in-one podcasting platform for creators and advertisers, today announced anadvertising partnership between Libsyn Ads , the Company's premier podcast advertising ...
Brands are Rushing to Send Out Newsletters. Here's Why You Should Do the Same | Entrepreneur
Entrpreneur· 4 days agoIn the digital marketing realm, a noticeable shift is happening: B2B brands are increasingly...
PubMatic (PUBM) Expands Digital Ad Footprint With GroupM
Zacks via Yahoo Finance· 2 days agoPubMatic PUBM is expanding its footprint in the digital advertising landscape with its recent...
Take Action To Save Local News In Connecticut
Daily Voice· 20 hours agoAn Act Concerning the Purchase of Print and Digital Advertising by the State, Raised Bill N0. 5408, now before Connecticut legislators, is a step in...
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