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What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 6 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 2 days agoPaula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and...
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 2 days agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
Some UK and US government sites are 'sharing data with ad brokers'
ReadWriteWeb· 1 day agoAt least 18 government websites in the U.K. and the U.S. send visitor information to multiple online...
Partnership Aims To Equip DSPs With New Tools
MediaPost· 19 hours agoAxis and Lemma say they will boost advertising effectiveness with collaboration.
5, 4, 3, 2, 1 … Lift Off! To Succeed With Your Firm’s Marketing, Start at the End | Daily Business...
Law.com· 1 hour agoYou spend money marketing your legal services … what action would you like as a result? By...
Multilocal integrates with Onetag to simplify access to high-quality inventory - Mobile Marketing...
MobileMarketing· 2 days agoProgrammatic specialist, Multilocal, has announced a global integration with AI-powered curation platform Onetag. As a result, Multilocal will add Onetag DealCurate into its offering, enabling ...
Top 4 ways to make the most out of peak travel season advertising with OOH
The Drum· 1 day agoHere are some tips for using out of home (OOH) advertising to reach and engage with summer travelers...
GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
MediaPost· 19 hours agoGroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy ...
Cookies get another stay of execution — but have marketers already moved on?
Marketing Dive via Yahoo Finance· 1 day agoMarketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the...