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Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 1 day agoPaula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and...
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 6 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Partnership Aims To Equip DSPs With New Tools
MediaPost· 12 hours agoAxis and Lemma say they will boost advertising effectiveness with collaboration.
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 2 days agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
Some UK and US government sites are 'sharing data with ad brokers'
ReadWriteWeb· 1 day agoAt least 18 government websites in the U.K. and the U.S. send visitor information to multiple online...
Duality Advisers LP Grows Position in Roku, Inc. (NASDAQ:ROKU)
ETF DAILY NEWS· 5 hours agoDuality Advisers LP grew its stake in shares of Roku, Inc. (NASDAQ:ROKU – Free Report) by 14.0% in...
Multilocal integrates with Onetag to simplify access to high-quality inventory - Mobile Marketing...
MobileMarketing· 2 days agoProgrammatic specialist, Multilocal, has announced a global integration with AI-powered curation platform Onetag. As a result, Multilocal will add Onetag DealCurate into its offering, enabling ...
Libsyn Partners with the Toronto Star for Exclusive Advertising Deal
The Joplin Globe· 7 days agoSpecifically, Libsyn will serve as the North American sales partner, augmenting the Star's sales team, to maximize ad opportunities for the Star's thriving podcast line-up. With its growing ...
3 Streaming Stocks to Own Now and Never Let Go
InvestorPlace· 13 hours agoThe world of streaming is rapidly evolving, with more viewers cutting the cord and shifting towards on-demand content. This is why investors are on the...
Saks seeks to carve out luxury niche in retail media with network launch
Marketing Dive via Yahoo Finance· 1 day agoWhile the retail media sector has become a digital advertising powerhouse, most of the scaled...