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Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 1 week agoProgrammatic advertising is in the spotlight today, and rightly so. It offers a revolutionary way to...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 1 day agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers ...
How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 1 day agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 1 week agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 1 week agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
Screenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic ...
PRWeb· 3 days agoScreenverse's suite of services is tailored to meet the evolving needs of DOOH media owners, offering end-to-end support in programmatic advertising monetization ...
Is The Deal Between Roku and The Trade Desk a Game Changer?
Motley Fool via Yahoo Finance· 2 days agoOnce upon a time, it was easy for marketers to reach their desired audiences, but the shift to...
...Ranks as a Top Ten ComScore Publisher, a Top Destination for Women and Diverse Audiences on the...
FOX 5 San Diego· 2 weeks agoRaptive, the creator media company, today announced several major growth and reputation milestones. On the first anniversary of the company's rebrand, Raptive has again placed ...
How to embrace AI-powered programmatic: ‘Step away from the hype’
The Drum· 4 days agoAs AI solutions increasingly dominate the programmatic advertising landscape, the panel explored how...
Outfront Media Inc (OUT) (Q1 2024) Earnings Call Transcript Highlights: Strong Growth and ...
GuruFocus.com via Yahoo Finance· 18 hours agoA: Jeremy Male, CEO of OUTFRONT Media, explained that local advertising tends to be more stable and distributed across a larger number of smaller