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BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
Marketing Dive via Yahoo Finance· 18 hours agoIt is a certified Google Marketing Platform, Google Premier Partner, Google Cloud Partner, Microsoft...
My Code Announces New Hispanic Media Group, Original Content, Partnerships and More at NewFronts
Fontana Herald News· 5 days agoPresenting at The Interactive Advertising Bureau (IAB) NewFronts for the first time, My Code, the leading multicultural media and marketing services company, gives advertisers ...
Outfront Media Inc (OUT) (Q1 2024) Earnings Call Transcript High
Guru Focus· 5 days agoFor the complete transcript of the earnings call, please refer to the full earnings call transcript. Total consolidated revenue grew by 3.2% during the quarter, indicating steady growth in billboard ...
Lamar Advertising Co (LAMR) Q1 2024 Earnings Call Transcript Hig
Guru Focus· 5 days agoFor the complete transcript of the earnings call, please refer to the full earnings call transcript. Lamar Advertising Co (LAMR, Financial) reported a 5.3% revenue growth ...
Predicting The Future Will Matter More In CTV Ads Than Optimizing In Real Time
MediaPost· 5 days agoThere’s no question the future of TV advertising will be data-driven and automated, as well as increasingly streamed and optimized at the impression level. Many digital folks ...
Q1 2024 Lamar Advertising Co Earnings Call
Thomson Reuters StreetEvents via Yahoo Finance· 4 days agoParticipants Jay Lecoryelle Johnson; Executive VP, CFO & Treasurer; Lamar Advertising Company Sean E. Reilly; CEO & President; Lamar Advertising Company Cameron Alan McVeigh; Equity Analyst; Morgan Stanley...
Perion Network (PERI) to Report Q1 Earnings: What to Expect
Zacks· 24 hours agoFree Report) is slated to release its first-quarter 2024 results on May 8. The Zacks Consensus...
Paramount’s ad chief on the CEO shakeup and competing with Amazon
Ad Age· 16 hours agoThe decision to skip a more traditional upfront presentation has allowed the media company to be heard separate from the noise of its competitors next week, according to John Halley, president ...
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 6 days agoLONDON, April 30, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising< ...
YouTube Premium Users Can Now Skip Commonly Skipped Sections With Google's AI-Powered 'Jump Ahead'...
Benzinga· 1 day agoYouTube, an online video-sharing platform owned by Alphabet Inc. GOOG GOOGL Google, rolled out a new...